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READ & WONDER
CLIENT
University Project
TYPE OF CLIENT
Book-Themed Hotel
CATEGORY
Brand Experience | UI DESIGN | MOTION
BRIEF
Design a dynamic brand identity in relation to escapism.
PROBLEM
Social media has had a big
impact on our mental health, especially for a younger audience.
RESULT
Evidence has proven that reading helps your mental health and well-being. So, I designed a book-themed hotel, all about reading physical books and getting younger audiences to escape reality and social media for the weekend.
The brand identity is dynamic, as each shape changes to represent how books are never the same size, they are always different on a bookshelf.
The website experience references the brand identity throughout to encourage more visitors to come.
The website experience references the brand identity throughout to encourage more visitors to come.
The website is the first look of the hotel and I wanted the platform to showcase a story and what the experience would be like, this is done through a timeline.
MAKE IDEAS HAPPEN
Get in touch at nikkicreative@outlook.com